Magazine advert - final draft

Below is the final draft of my magazine advert. This is with the edit of 'Dusty' that I used on Pixlr. The reason I like the edit over the top of the image is because it adds a bit more of a grey overlay and you can see the 'Dusty' effect mainly at the top of the image, in the sky, and also on the band name. The band name writing looks like it has a bit of a smoky effect on it, I think this makes the writing link in with the rest of the image and the overall style of the digipak and music video. This is because I have filmed and taken photos in rough areas which you would expect to see people smoking etc. Therefore the effect over the top of the band name links with the smoking of people that live in rough areas where the music video is based. 

I have chosen to use this image over other image I was considering to use (such as the first image in my draft) because of the audience feedback I received from the previous draft. Another reason is because I liked the mise en scene within the image, for example the bin in the far left and the main focus being the phone box. The dirty floor with the broken glass makes the image feel even more rough than any other image that I was considering. 

I like how the image is very minimal, but effective. I believe it is very effective because of the mise en scene, as previously stated, and the layout of the bands writing. I placed the bands writing in the middle of the image because I preferred it being the focus and the first thing that the audience sees. I know this by the audience feedback I received, as someone said the bands name was the first thing that they see when looking at the article. As I preferred the minimal feel of the image I didn't want to change the focus of the bands name to the name of the album. Along with this, I couldn't find a good place to put the name of the album on this image without subtracting focus from the bands name and actual image.

I have previously shown in another post the editing process of the image I have chosen for the article. However, I shall show the process again below.

Step 1 - Original image

Step 2 - Colour correction

Step 3 - Adding of writing

Step 4 - Image overlay

Feedback from first draft of the magazine advertisement

For this audience feedback I asked a group of people that I think would be the target audience for the band's music. This was because I wanted to receive realistic audience feedback, so I could improve the magazine advertisement to their ideas.

What do you think about the overall advertisement?

• It is very simple, yet eye catching
• The area looks very rough with the rails to the right hand side of the image used
• There is minimal lighting which creates almost an unhappy atmosphere
• The image is very interesting because it makes you want to know more about it and what it is advertising

Would this advert entice you to buy the bands album?

• Yes, because it looks interesting
• Not really because it doesn't have very much about it 
• No, I don't think it looks much like an advert to sell an album 

Specifically what do you like about the advert?

• I like the minimal look that you have gone for
• The style of writing that you have used because it makes it eye catching
• I like the effects you have put on the image because it makes the overall look seems very urban and rough

What do you suggest could be improved?

• I would arrange the layout differently, for example changing where the bands name is on the page
• I would change the image because there isn't much to look at with the current image
• I would add more text on the current page so the audience are able to see what is being advertised
• I would only change the image that you have used for similar reasons to the previous comment

Magazine advert - first draft

This is my first draft of the magazine advert, I have chosen this image because I wanted my talent to be in the image so it links with the music video as I have used the talent throughout the video. I also chose this image because the mise en scene makes it look quite rough. For example, on the right hand side I made sure that I captured the metal fencing and the over-grown bushes. Along with this, the road is dirty and the effect that is added on top of the original image brings out the dirtiness of the road and its surroundings. I have used the same font as I used in the digipak so it is evident that they are linked together and therefore aren't contrasting. I have used the image after editing it which I have previously explained in another post named 'Pictures for digipak'. However I will show again the process of editing the above image. 

Step 1 - Original image


Step 2 - Colour correction


Step 3 - Image overlay


Step 4 - Writing added



Some of the photo's that I have displayed in that same post I have also considered using in the magazine article. These images are the images I considered are displayed below.
1.

2.

3.

4.

Feedback on my final digipak draft

I have taken the previous feedback from the first draft into account, and have made improvements based of their answers to the questions. I then issued my questionnaire again to the same people to see what their opinions were on the final draft. The information below are the questions and answers that I received.

Whats your overall impression on the digipak?

• It reflects the style of the music video, clear logo 
• Very urban and 'grungey'
• Creative and well thought out
• Stands out compared to most digipaks

What would you change?

• One continuous image across the three pages.
• Slightly brighten the outside image
• Move the barcode to the left instead of the middle
• Nothing, I like it all as you have taken on board the previous comments

What do you like the best?

• Likes the inside image and outside page with the logo.
• The font 
• The position of the font and logo on the outside, front page as it challenges the conventions 
• The effects on both images, as it makes them the main focus of the digipak

What do you think about the images that are used?

• Likes the inside image of the girl waking, think it flows. It is good because the eye naturally flows left to right, and image helps this as it is a long running image with the most important factor on the right hand side.
• Fit well with each other and the music video
• Mise en scene is thought out well and fits well for the style you are trying to achieve
• Much better than the previous images used for first draft

As you can see from the feedback the things that they said they would change are very minor  and don't impact on the overall look of the digipak. I am pleased that the audience like the logo on the outside page, and the effects that I put onto the images. I am also happy that one person said it looked very urban and 'grungey' as this was the look I have been aiming for throughout the project. Therefore I am happy with the changes I have made and the feedback I have received, and for these reasons this will be my final draft of the digipak. 

Final draft of digipak

After making some adjustments to my previous draft from the comments from the audience feedback, I am happy with this final draft of my digipak and the feedback it received. 

Outside

I wanted to put the logo on the outside, inside page because this would be the first thing you would see when opening the digipak. The middle outside page is where I have put the names of the songs on the album and the barcode. I didn't want to put anything other than these two things on this page because I liked the page quite plain as it looked distracting and also messy with the background image. The far right page is the front cover. I placed the bands name and the logo to the far right as most album and digipak covers have the logo and/or band name to the bottom left hand corner. For this reason I wanted it to be different to what the audience would expect to see, this is why I have placed the logo and image in the bottom right hand corner.

Inside

The far left inside page is all their upcoming tour dates with a 'Thank you' message at the top for their fans. The middle, inside page is where the CD will go. I have made the logo faint because I wanted it to be slightly visible behind the CD. The far right page is the end of the photo, I didn't want to put anything on this page because I liked the image how it was. Also I tried putting the band name in the bottom left hand corner but it made the page look too much like a front cover, and this wasn't what I wanted. Therefore I left it blank.

Final draft of music video

Below is my final draft of my urban, concept music video. I have made changes to the first draft of the video by acting on the feedback I received from my target audience. You can find the audience feedback in the post named 'Audience feedback on the final draft of the music video'.

Audience feedback on the first draft of the music video

Below is the audience feedback on the music video. I think it is very important to find out their opinions on the video, in detail because it will help me to make any changes that are possible in later dates. You will see that the feedback that I received is mostly positive, and the negative comments that I did receive will only help me more. I am very pleased with the feedback I received, especially on the third question, because they compared it to the original Sonnetanz video and picked up on the style of video I was trying to achieve i.e. an opposite style to the original.

What would you change?

• I think you could have filmed lip syncing rather than a lot of footage of the landscape, it would make it seem more interesting and give it variety
• I think you could have introduced different transitions into your cuts to break sections up
• You could have included some close ups of your talent
• There could have been some lip syncing in the video, not all the way through though because I think it would of ruined the style you were going for
• The second talent that you introduce towards the end, you could of took the opportunity to be more mysterious or on the other hand you could of had more footage of her and been more informative

What do you like most about the music video?

• I like how you have left the ending open and haven't suggested too much with introducing another talent
• I like the tracking shots you have used throughout, especially your tracking shot in the field because the background goes really well with your style of video
• I love the shot of the talent in the phone box and then how you have slowed it down as she is walking out of the frame
• I like how you haven't made your talent lip sync because I wouldn't expect it in a KlangKarussell music video
• My favourite part is when you have made quick cuts towards the end of the video, as it suggests the talent is looking back on where they have been. It also reminds the audience parts of the video earlier on
• I love the three reversed sections towards the middle, but I think they could have been more in time with the beat. (The reversed sections were meant to be in time with the beat of the song but for some reason when uploading the video to YouTube it became out of sync. I have now fixed this within the final draft).

Do you think that the music video fits well with the music/lyrics?

• Yes, I like how you have done the opposite as to what you would expect from a song like this, as the song seems very happy and the video is about how the talent isn't happy
• I think you have been very creative in the construction of the video because I noticed that when you have made a cut in the footage it is in time with the beat of the music, it lets you get really into the music whilst watching the video
• Comparing it to the original Sonnetanz video it surprised me in the direction that you went. However, I think that this is an advantage because you have still followed in the footsteps that KlangKarussell would take
• I do think it fits in well at the moment but I think for it to improve and to fit in even more, you could of contained lip syncing in the video