Monday 23 December 2013

Evaluation: How did you use media technologies in the construction and research, planning and evaluation stages?

Introduction
During the process of my planning, research, construction and my evaluations, I have used a variety of technologies to help me create my final pieces. Although at the time I didn't appreciate how much software and hardware I used, looking back I used a lot to create everything I wanted to achieve. Overall, I am happy with how all of my final pieces came together and in this evaluation, I will explain everything I used to help produce them.

Apple Mac
Due to the fact we have macs at school, I was able to spend time on my music video and ancillary tasks whenever possible. However, as I don't have an Apple Mac at home I found it difficult at times to spend my free time working on my coursework. This was because the school Mac's are used by multiple people, during lessons and not. Therefore, at times when I'd go to use the Mac with my coursework on it, it would be being used and this limited my time that I could spend on my work. 
Furthermore, as this is my second year on the course, and consequently being able to use the Mac's, I am already reasonably experienced in using this technology. Thus, it meant that the construction on my A2 media products was noticeably easier.


Panasonic camera
As I am fortunate to have my own camcorder, I was able to use this whenever I needed to film. I knew that I would only need to use the Sony camera to record all of my footage, as it has all of the facilities I need. The camera enabled me to film whenever possible, inside and outside of school. Therefore,  I was able to capture extra footage if I felt that I needed more even after editing the original footage I had at school. Along with this, close to the end of the deadline I wanted to change bits in the video. By having the camera to hand I could go home and capture last minute footage in my own time. Another advantage of having my own camera was that unlike borrowing a school camera, I didn't have to think about returning it in time to school. I also didn't have a certain time limit to be able to use the camera. This was very beneficial because if I had planned to record footage at the weekend and I was delayed because of bad weather then it didn't mess my plans up too much as I could just reschedule on my own terms.


Nikon camera
As my parents have had this camera for a couple of years now, I felt comfortable using the camera to capture pictures for the ancillary tasks. I was able to easily capture the camera shots I needed, whilst using the different lenses that come with the camera. Consequently, this was an advantage because it helped improve the quality of my work instead of using a basic digital camera. 


Search engines
I have used a variety of search engines throughout this project, however there was one main search engine I used most of the time. This was Google. I used this more often than others because I know how to use it more than the other, such as 'Bing' or 'Yahoo'. Therefore, it was the quickest way to obtain information. I found the Internet extremely useful when it came to the researching stage as I was able to see what conventions I needed to stick to when creating my music video and ancillary tasks/ Due to the fact you can multitask freely, I was also able to search music videos for inspiration as well as using Blogger to write my thoughts down. As I am constantly updating my blog and using other websites, such as Pixlr, YouTube etc. this was my most highly demanded technology I ended up using. The only disadvantage of using Google was that there is so much information to choose from, I had to research carefully and be selective with the information I chose. This meant that it was quite a time consuming task to do at times. 


Blogger
This again was one of my most used piece of technology throughout this piece of coursework, as I had to continuously write for my research, construction and evaluations of my final music video and ancillary tasks. As I am fortunate enough to access the internet, and therefore Blogger, at home and school I was able to update my posts whenever I needed to.


YouTube
YouTube was another main technology that came in handy during this coursework, as I looked at a variety of music videos to find the song that I wanted to use. As well as this, it gave me inspiration when planning what will go into the music video. Additionally, I uploaded my final product onto this website so people were able to view the finished video.

Final cut pro
This was a main technology that I used as it had the editing software I needed to help create a professional looking music video. As I have had some experience of using it at school in previous tasks, I was able to experiment with various transitions and editing techniques to make my video more appealing to my target audience. Therefore, this was mainly used for the construction of the music video, as well as audience feedback videos.  


Pixlr
I used this image editing software to edit the images I took for my ancillary tasks (digipak and magazine advertisement). I used this software for manipulating images last year, so I felt very comfortable using it this year for the same purpose. During the construction of the digipak, I used this image editor program to help me create the dull effect and image overlays that KlanKarussell's existing album has. Along with this, I used this for the finishing touches of my magazine advertisement, where I used the different image effects and image darkening. The software helped me to improve both the digipak and magazine advert because it enabled me to create a style that was like KlangKarussell's and also the style I wanted throughout the project.


Prezi
Until last year when I used Prezi software for some of my music magazine evaluations, I hadn't used it before. Although it was a bit confusing to begin with, I now feel confident using it. Even though this software is some what time consuming, I decided to use other technologies for the researching and construction stages of my products. Therefore, I thought it would be a good idea to use it in one of my evaluations for my coursework. This is mainly down to the fact I can go into detail when concluding on my final products as well as it being more visually appealing to read than just blocks of text.

Mobile phone
Throughout the planning stage of my music video, I had to keep in touch with my talent so they knew what time they needed to be free for filming and if there was a problem on the day I could let them know quickly. Therefore, texting or ringing them from my phone was the best was to communicate with my talent, as well both have unlimited texts and phone calls which means we could communicate easily without it costing. This piece of technology helped a lot when organising dates to shoot the film. 


Tripod
This piece of hardware helped a lot during the construction of the music video, as I was able to get smooth steady shots with the use of the tripod. At times I needed the hand held effect to make the video more moving, but at times (such as using a pan shot of a run down estate) I used this device to keep the camera in the same place all the way through. This was to get the best possible footage. Due to the fact it is portable and it collapses, I could take it wherever I went because it isn't heavy to carry. 


Bicycle
This was a very handy piece of equipment that I used more that the tripod in the construction of the music video. This was because I used the bike to strap the camera onto the seat so I was able to use a tracking shot, this is seen at the beginning of the video when the talent is walking through the field. The bike was mostly easy to transport to different filming locations, apart from busy areas in the town as I had to be careful.

Friday 20 December 2013

Audience feedback on final draft of the advert

I have taken the previous feedback from the first draft into account, and have made improvements based of their answers to the questions. I then issued my questionnaire again to the same people to see what their opinions were on the final draft. The information below are the questions and answers that I received.

What do you think about the overall advertisement?

  • It is different to most adverts that sell albums, however I like this
  • The landscaping is very urban which ties in with your digipak 
  • I love the image compared to the previous image you used in your first draft

Would this advert entice you to buy the bands album?

  • Definitely, it looks more like an advert for an album, especially for one of KlangKarussell's albums
  • Yes, it looks really interesting and would make me want to check out their video and album
  • Yes, the image and layout you have used looks exactly the type of band I would listen to so I would buy the album 


Specifically what do you like about the advert?
  • I love the layout that you have used for the bands name because it is the first thing that you see
  • I like how you have cut half of the bin off instead of keeping it all in the frame
  • I love the effects that you have put on the image because it gives the image a finishing touch, especially to the sky as that's where it is most visible
  • I prefer how you have placed the bands name in the center of the advert, and also how you have changed the bands name from being in one straight line to staggered across the page 
What do you suggest could be improved?

  • I think you could still add small bits of writing to the advert, like the date the album is released
  • You could of had your talent walking towards the camera to the right of image
  • The bands logo could of been on the advert somewhere
As you can see from the feedback the things that they said they would change are very minor and don't impact on the overall look of the advert. I am pleased that most of the audience like the minimal affect of the advert by just using the the band's name and an image. I am also pleased they liked the effects that I put onto the image along with one persons comment about how it looks very urban as this was the look I have been aiming for throughout the project. Therefore I am happy with the changes I have made and the feedback I have received, and for these reasons this will be my final draft of the magazine advert.

Magazine advert - final draft


Below is the final draft of my magazine advert. This is with the edit of 'Dusty' that I used on Pixlr. The reason I like the edit over the top of the image is because it adds a bit more of a grey overlay and you can see the 'Dusty' effect mainly at the top of the image, in the sky, and also on the band name. The band name writing looks like it has a bit of a smoky effect on it, I think this makes the writing link in with the rest of the image and the overall style of the digipak and music video. This is because I have filmed and taken photos in rough areas which you would expect to see people smoking etc. Therefore the effect over the top of the band name links with the smoking of people that live in rough areas where the music video is based. 

I have chosen to use this image over other image I was considering to use (such as the first image in my draft) because of the audience feedback I received from the previous draft. Another reason is because I liked the mise en scene within the image, for example the bin in the far left and the main focus being the phone box. The dirty floor with the broken glass makes the image feel even more rough than any other image that I was considering. 

I like how the image is very minimal, but effective. I believe it is very effective because of the mise en scene, as previously stated, and the layout of the bands writing. I placed the bands writing in the middle of the image because I preferred it being the focus and the first thing that the audience sees. I know this by the audience feedback I received, as someone said the bands name was the first thing that they see when looking at the article. As I preferred the minimal feel of the image I didn't want to change the focus of the bands name to the name of the album. Along with this, I couldn't find a good place to put the name of the album on this image without subtracting focus from the bands name and actual image.

I have previously shown in another post the editing process of the image I have chosen for the article. However, I shall show the process again below.
Step 1 - Original image

Step 2 - Colour correction

Step 3 - Adding of writing

Step 4 - Image overlay

Thursday 19 December 2013

Feedback from first draft of the magazine advertisement

For this audience feedback I asked a group of people that I think would be the target audience for the band's music. This was because I wanted to receive realistic audience feedback, so I could improve the magazine advertisement to their ideas.

What do you think about the overall advertisement?
  • It is very simple, yet eye catching
  • The area looks very rough with the rails to the right hand side of the image used
  • There is minimal lighting which creates almost an unhappy atmosphere
  • The image is very interesting because it makes you want to know more about it and what it is advertising

Would this advert entice you to buy the bands album?
  • Yes, because it looks interesting
  • Not really because it doesn't have very much about it 
  • No, I don't think it looks much like an advert to sell an album 

Specifically what do you like about the advert?
  • I like the minimal look that you have gone for
  • The style of writing that you have used because it makes it eye catching
  • I like the effects you have put on the image because it makes the overall look seems very urban and rough

What do you suggest could be improved?
  • I would arrange the layout differently, for example changing where the bands name is on the page
  • I would change the image because there isn't much to look at with the current image
  • I would add more text on the current page so the audience are able to see what is being advertised
  • I would only change the image that you have used for similar reasons to the previous comment

Magazine advert - first draft


This is my first draft of the magazine advert, I have chosen this image because I wanted my talent to be in the image so it links with the music video as I have used the talent throughout the video. I also chose this image because the mise en scene makes it look quite rough. For example, on the right hand side I made sure that I captured the metal fencing and the over-grown bushes. Along with this, the road is dirty and the effect that is added on top of the original image brings out the dirtiness of the road and its surroundings. I have used the same font as I used in the digipak so it is evident that they are linked together and therefore aren't contrasting. I have used the image after editing it which I have previously explained in another post named 'Pictures for digipak'. However I will show again the process of editing the above image. 

Step 1 - Original image


Step 2 - Colour correction


Step 3 - Image overlay


Step 4 - Writing added



Some of the photo's that I have displayed in that same post I have also considered using in the magazine article. These images are the images I considered are displayed below.
1.

2.

3.

4.

Friday 6 December 2013

Feedback on my final digipak draft

I have taken the previous feedback from the first draft into account, and have made improvements based of their answers to the questions. I then issued my questionnaire again to the same people to see what their opinions were on the final draft. The information below are the questions and answers that I received.

Whats your overall impression on the digipak?

  • It reflects the style of the music video, clear logo 
  • Very urban and 'grungey'
  • Creative and well thought out
  • Stands out compared to most digipaks


What would you change?

  • One continuous image across the three pages.
  • Slightly brighten the outside image
  • Move the barcode to the left instead of the middle
  • Nothing, I like it all as you have taken on board the previous comments


What do you like the best?

  • Likes the inside image and outside page with the logo.
  • The font 
  • The position of the font and logo on the outside, front page as it challenges the conventions 
  • The effects on both images, as it makes them the main focus of the digipak


What do you think about the images that are used?

  • Likes the inside image of the girl waking, think it flows. It is good because the eye naturally flows left to right, and image helps this as it is a long running image with the most important factor on the right hand side.
  • Fit well with each other and the music video
  • Mise en scene is thought out well and fits well for the style you are trying to achieve
  • Much better than the previous images used for first draft


As you can see from the feedback the things that they said they would change are very minor  and don't impact on the overall look of the digipak. I am pleased that the audience like the logo on the outside page, and the effects that I put onto the images. I am also happy that one person said it looked very urban and 'grungey' as this was the look I have been aiming for throughout the project. Therefore I am happy with the changes I have made and the feedback I have received, and for these reasons this will be my final draft of the digipak. 

Tuesday 3 December 2013

Final draft of digipak

After making some adjustments to my previous draft from the comments from the audience feedback, I am happy with this final draft of my digipak and the feedback it received. 

Outside
I wanted to put the logo on the outside, inside page because this would be the first thing you would see when opening the digipak. The middle outside page is where I have put the names of the songs on the album and the barcode. I didn't want to put anything other than these two things on this page because I liked the page quite plain as it looked distracting and also messy with the background image. The far right page is the front cover. I placed the bands name and the logo to the far right as most album and digipak covers have the logo and/or band name to the bottom left hand corner. For this reason I wanted it to be different to what the audience would expect to see, this is why I have placed the logo and image in the bottom right hand corner.

Inside
The far left inside page is all their upcoming tour dates with a 'Thank you' message at the top for their fans. The middle, inside page is where the CD will go. I have made the logo faint because I wanted it to be slightly visible behind the CD. The far right page is the end of the photo, I didn't want to put anything on this page because I liked the image how it was. Also I tried putting the band name in the bottom left hand corner but it made the page look too much like a front cover, and this wasn't what I wanted. Therefore I left it blank.

Monday 2 December 2013

Final draft of music video

Below is my final draft of my urban, concept music video. I have made changes to the first draft of the video by acting on the feedback I received from my target audience. You can find the audience feedback in the post named 'Audience feedback on the final draft of the music video'.